Longnecker & Associates is rebranding as NFP Compensation Consulting, stay tuned for further updates

Relationship-Based Consulting



Kevin Kuschel

Senior Vice President

Kevin Kuschel joined the Longnecker & Associates team in 2009 and is currently the Senior Vice President. Mr. Kuschel is a Certified Executive Compensation Professional, Certified Compensation Professional, Senior Professional of Human Resources, and is Compensation Committee Certified. He holds a Bachelor of Science from the University of Houston. Prior to joining Longnecker & Associates, he spent five years with Sysco Corporation in the human resources and HRIS departments. Mr. Kuschel is a member of Houston Compensation and Benefits Association and WorldatWork.

Executive Summary

Mr. Kuschel specializes in the analysis and design of executive and director compensation programs in both the public and private sector. In addition, Kevin has experience in corporate human resources, with a specific emphasis on HRIS and financial metrics analysis. He has consulted with clients across a wide range of industries, varying in revenue size from less than $1 million to $100 billion. Mr. Kuschel has authored and edited articles related to executive compensation and served as a co-contributor to many of L&A’s recent publications.

Executive Compensation Consulting Experience

  • Reviewed, analyzed, and designed competitive executive compensation programs including base salary, annual incentives, and long-term incentives.
  • Reviewed, analyzed and designed competitive board of director compensation programs.
  • Conducted reviews on Annual Incentive programs and designed competitive bonus structures in public and private companies.
  • Conducted reviews on Long-Term Incentive plans and designed competitive programs for public and private companies including stock options, restricted stock, performance shares and phantom stock.
  • Designed compensation programs for companies involved in turnaround situations, initial public offerings (IPO) and mergers and acquisitions.
  • Designed international executive total direct compensation packages.
  • Analyzed and reviewed executive employment contract provisions.
  • Provided consulting services for cases of under-compensation.
  • Modeled stock option awards through Black-Scholes and targeted gain approaches, including the valuation and strategies surrounding underwater options.
  • Provided analysis for litigation support engagements related to reasonable compensation, bankruptcy, employment contracts, shareholder oppression, and wrongful death.
  • Conducted job evaluation, job analysis and job classification studies for clients in various industries.
  • Reviewed and designed salary structures.


  • Texas Monthly Magazine, Best Companies to Work for in Texas, 2011 – 2020, ranked in the top 3 for 2011 – 2014
  • Houston’s Best & Brightest Companies to Work For 2014 and 2019
  • Houston Business Journal, Fast 100 List, 2018
  • Consulting Magazine, Rising Stars of the Profession – 35 under 35, 2018
  • Consulting Magazine, Fastest Growing Firms, 2017 and 2018
  • Houston Business Journal, Best Places to Work, 2010 – 2012 and 2017, ranked in the top 10 the first three years
  • Forbes, America’s Best Management Consulting Firms, 2016


Bachelor of Science – University of Houston, Houston, Texas


Senior Vice President, Longnecker & Associates

Co-Chief Operating Officer & Mountain States Practice Leader, Longnecker & Associates
Managing Partner, Longnecker & Associates
Director, Longnecker & Associates
Senior Consultant, Longnecker & Associates
Consultant, Longnecker & Associates
HRIS Analyst, Sysco Corporation
Payroll Coordinator, Sysco Corporation

Registered Trademarks Compensation/Business Processes Obtained

Weapons of Mass Excess™/WME™
Longnecker & Associates™

Professional Affiliations

Mr. Kuschel is a member of WorldatWork (formerly American Compensation Association) and Houston Compensation and Benefits Association

Certifications and Licenses

Certified Executive Compensation Professional (CECP) – WorldatWork
Certified Compensation Professional (CCP) – WorldatWork
Compensation Committee Certified (CCC) – Economic Research Institute
Senior Professional Human Resources (SPHR) – HR Certification Institute

Publications – Books

The Power of Restricted Stock: The Definitive Guide to a Resurging Long-Term Incentive FASB & AJCA
Update Edition, WorldatWork 2006. As a co-contributor, Mr. Kuschel assisted in the research, writing, and reviewing of this publication.

Publications – Articles Featured

“Job openings reflect growing confidence in midstream industry”, by Nischinta Amarnath, S&P Global Market Intelligence, June 29, 2016.

“Survey Reveals Midstream Companies Focusing on Retention Efforts”, by Valerie Jones, Rigzone, July 21, 2016.

“Midstream: A Silver Lining in Oil, Gas Downturn?”, by Valerie Jones, Rigzone, March 29,2016.

“Setting Your Compensation Committee Calendar”, by Ralph Ward, Boardroom Insider, December 2015.

“American Airlines CEO Gives Up Cash in Shift to Stock Only”, by Mary Schlangenstein and Thomas Black, Bloomberg.com, April 22, 2015.

“What to look for in J.C. Penney’s filing to shareholders next week”, by Maria Halkias, Dallas News.com, March 21, 2013.

“Why Natural Gas Companies are at Risk of Failing SOP”, by Howard Risher, Compensation & Benefits Review, July 1, 2012.

“Say on Pay: Natural Gas Faces an Uphill Battle”, by Aparna Prusty, Sage Publications, May/June 2012 vol. 44.

“Young Consultants: How to Work with the Generation Gap”, by Collin Eaton, Houston Business Journal, May 15, 2012.

All Posts By Kevin Kuschel

2022 Proxy Season: A Peek into Developing Trends

As we hit the midpoint of the 2022 proxy season, shareholders and investors continue to shift focus towards untraditional topics compared to prior year's proxy seasons. At the forefront of these conversations sits ESG (environmental, social, and governance) and human capital management (HCM) matters. Boards are now establishing committees specific to such issues as human rights/diversification, sustainability and environmental as...

Read more

ESG & Executive Compensation: A Deeper Look Inside the Growing Trend

Effective compensation programs have a strong circular relationship between measurable goals, tangible performance, and actual payouts. This is true whether the goal or goals are short-term or long-term in nature. But what happens when the lines between goals and performance become blurred? Do the compensation programs themselves cease to carry the same power to influence actions? Or even more concerning,...

Read more

Peer VS. Competitor: The Importance of Distinction for Executive Compensation

Impacts of a global pandemic, volatility in the markets, bankruptcies and consolidation through M&A activity has created a new business landscape… one no industry has completed escaped. The one area this impacts meaningfully is peer selection for compensation peer groups. To be sure, choosing a peer group can be a frustrating necessary task, exacerbated further by a shrinking universe of...

Read more

Compensation in a Remote Work Environment

Introduction Over the last 10 months, we have watched many companies across the US begin to shift from a traditional work landscape to a “work from home” environment. The cause? An on-going global pandemic. What appears to be one of the greatest human capital management endeavors in a generation, recent events have prompted remote work opportunities faster than any other...

Read more

The Attraction and Retention Paradigm

BUILDING SUCCESS THROUGH TALENT ACQUISITION AND PRESERVATION The importance of employee attraction and retention on overall business success is an often-debated issue. Although two very divergent schools of thought exist — either employees as assets or employees as expenses — everyone agrees on one thing: Employees are necessary to operate a business and employees want to feel valued. It has...

Read more

Industry Consolidation and Its Effects on Compensation

The corporate structure over the past 30 years has been predicated mainly around the regulations necessitated by actions taken by corporations that have ultimately resulted in negative consequences. A constant balancing act of an open-market economy vs. necessary regulation has seen corporations combat the forces of what they can and cannot do. Now, as we endure yet another macro-economic financial...

Read more

Pre-Petition Retention Awards: Important Tools or Excuses for Excessive Compensation?

/ BANKRUPTCY COMPENSATION The concept of excessive executive compensation is a seemingly frequent topic that garners significant reaction regardless of personal viewpoints. The essence of the topic is intended to elicit a moral response, asking us to question fairness in the context of our own situations. Everyone seeks what is fair (not to be confused with equal) believing that a...

Read more

Salary Reductions and Their Unintended Consequences

In times of crisis, companies are desperate to reduce expenses As the weeks go by, the effects of COVID-19 have entered nearly all aspects of life and business. The month of February marked the first death from the virus on American soil which soon began the series of events that led the country to shut down as a whole. As...

Read more

The Board’s Role in Managing Crisis

As many of us settle into what has become a new normal, businesses are feeling the wave of negative effects the Coronavirus (COVID-19) has brought to the American economy and are desperately trying to navigate the challenges brought forth by this crisis. For many it has meant salary cuts, furloughed employees and altered every-day business operations. But how should boards...

Read more

COVID-19 and Compensation: What to Think About

According to a recent survey by Willis Towers Watson, in mid-February some 15% of participant companies expected material impacts from COVID-19 to persist over the next six months. As we all know, the situation has continued to evolve around the world, injecting increasing levels of uncertainty in the corporate world, sending financial markets into disarray and adding to our worries...

Read more


Houston Office

11011 Jones Road, Suite 200
Houston, TX 77070

Contact Us